Small Business Roundtable
Date and Time
Wednesday Apr 4, 2012
11:30 AM - 12:00 PM EDT
11:30 a.m.-1 p.m., Wednesday April 4
Location
Chamber office (104 S. Estes Drive, Chapel Hill)
Fees/Admission
Free for Chamber members, but registration is required. To register, contact Laura Morrison at 919.357.9989 or lmorrison@carolinachamber.org
Description
Use Content Marketing As A Revenue Driver, Brand Builder
You've heard the term "Content is King"? Well, you too can rule with proper use and packaging of high quality content marketing. We'll talk about how you can use quality content to attract prospects, weld customers to your company, and build brand. What content can you create or share that can help your prospect or customer? Should you blog or create an email newsletter? Write articles, create videos or podcasts? Hold a live or Web event or product demonstrations? What can you post on Facebook, Twitter and LinkedIn to position yourself as a leader? And don't forget to spread your message, by contributing ideas and content to existing quality media outlets that reflect the brand message that you want to send to prospects. At the April Small Business Roundtable, Ellen Shannon of Chapel Hill Magazine will share the most efficient, productive ways that small business owners can use content to drive revenues and position their organizations as experts and leaders in their field.
Ellen Shannon, is the co-owner of Chapel Hill Magazine, CHM's The Weekly, and Durham Magazine. She is currently a Chief Content Director and Publisher for Penton Media, the largest b-to-b media company in the country. Ellen began her 37 year media career at age 17, working with and for many successful media entrepreneurs, helping to build several start-up media companies into multi-million dollar organizations. Those organizations' successes were built on smart sales and marketing of creatively produced and packaged top-quality content.
The Roundtable is free, but registration is required. To RSVP, contact Laura Morrison at 919.357.9989 or lmorrison@carolinachamber.org.
Programs and Networks
Policy on Tap Series
Policy conversations over beer and appetizers at Bru's Public House
Advocacy
This series of quarterly forums connects Chamber members with influential guest speakers who address timely topics for Greater Chapel Hill-Carrboro and share critical insights related to the economy; economic, workforce, and community development; local elections; and policy and legislative matters that matter to the local business community.
Chapel Hill Young Professionals
Under 40 Monthly Networking
CHYP
CHYP pronounced "chip" is a group of fun professionals under 40 that meets the first Tuesday of each month for networking, professional development and community service.
Women's Networking
Quarterly Socials & Luncheons
Women's Events
Our Chamber's strong group of professional women gather quarterly for networking and learning opportunities. Sponsored by The Women of State Farm.
Ribbon Cuttings
Celebrations of New Business Openings, Anniversaries, and Milestones.
Ribbon Cuttings
Celebrations and acknowledgement of special milestones for new and existing Chamber member businesses. Email Hayley Loftus at hloftus@carolinachamber.org to schedule your ribbon cutting.
Annual Signature Events
Thursday, February 26, 2026
Come celebrate the successes of our business community from 2025 and get a preview of the exciting developments for 2026. This annual gathering of business and community leaders is a wonderful way to connect and get inspired for the future.
Thursday, June 4, 2026