Small Business Roundtable
Date and Time
Wednesday Jun 5, 2013
11:30 AM - 1:00 PM EDT
11:30 a.m.-1 p.m., Wednesday, June 5
Location
Chamber office | 104 S. Estes Drive, Chapel Hill
Fees/Admission
Free for Chamber members, but registration is required. To register, click on the "Register Online" button to the top left or email Chela at ctu@carolinachamber.org.
Description
Google Analytics Workshop: Learn How to Measure, Interpret and Improve your Website’s Ability to Attract and Convert Prospects into Customers
Google Analytics can be an extremely valuable tool for measuring your website’s performance, understanding visitor behavior and gaining insights that can be used to acquire new customers and grow your business. This session will conducted as an interactive workshop where we will do a live peek at participants’ website metrics, answer questions and provide some suggestions on how to improve performance. It will be a learning experience for all.
We will pre-select 3-4 Chamber members who are open to sharing this information with attendees (those volunteering will receive a free, separate consultation with a more in-depth insight into their website’s performance, including specific recommendations for improvement).
Note: If you are interested in participating please contact Alan Hecht at alanh@multi-channelmarketing.com.
This session will be presented by Alan Hecht, President of Multi-Channel Marketing and ongoing facilitator for the Small Business Roundtable. Multi-Channel Marketing develops measurable, cost-effective marketing and media programs that acquire new customers and grow a clients’ business. He has been using Google Analytics since it was first introduced in 2006 as a tool to help his clients understand and improve their business. His process and methodology are the same for his national, international and local clients. This includes an overall analysis of a client’s off and online business, setting measurable objectives, creating and helping to implement a cost effective marketing action plan. His background includes 30 years of marketing and profit and loss management experience for diverse companies large and small.
Programs and Networks
Policy on Tap Series
Policy conversations over beer and appetizers at Bru's Public House
Advocacy
This series of quarterly forums connects Chamber members with influential guest speakers who address timely topics for Greater Chapel Hill-Carrboro and share critical insights related to the economy; economic, workforce, and community development; local elections; and policy and legislative matters that matter to the local business community.
Chapel Hill Young Professionals
Under 40 Monthly Networking
CHYP
CHYP pronounced "chip" is a group of fun professionals under 40 that meets the first Tuesday of each month for networking, professional development and community service.
Women's Networking
Quarterly Socials & Luncheons
Women's Events
Our Chamber's strong group of professional women gather quarterly for networking and learning opportunities. Sponsored by The Women of State Farm.
Ribbon Cuttings
Celebrations of New Business Openings, Anniversaries, and Milestones.
Ribbon Cuttings
Celebrations and acknowledgement of special milestones for new and existing Chamber member businesses. Email Hayley Loftus at hloftus@carolinachamber.org to schedule your ribbon cutting.
Annual Signature Events
Thursday, February 26, 2026
Come celebrate the successes of our business community from 2025 and get a preview of the exciting developments for 2026. This annual gathering of business and community leaders is a wonderful way to connect and get inspired for the future.

Thursday, June 4, 2026