Taking Care of Business
Date and Time
Wednesday Jan 7, 2015
11:30 AM - 1:00 PM EST
11:30 a.m.-1 p.m., Wednesday, January 7
Location
Louise Beck Properties Conference Room
Chamber Office
104 South Estes. Dr
Chapel Hill 27515
Fees/Admission
Free for Chamber members, but registration is required. To register, click on the "Register Online" button to the top left.
Contact Information
Chela Tu (919) 357-9990
Send Email
Description
Attract and Convert Your Ideal Customer
Do you know who your ideal customer is?
How to best convey your offering in a way that gets consistent results?
It all starts with understanding WHY you do what you do as a business.
What does your company believe in?
When your business discovers its WHY, you build a winning company with clarity, vision and a unified culture – you become an inspired business and start attracting your ideal customer.
At this highly interactive workshop, you will learn:
- How to discover your business WHY in an interactive format
- How to create WHY-based messaging for your marketing efforts
- Define your client avatar
- Create your Elevator Pitch and WHY Tagline
- How to WHY-fy your company
- Identify and gain clarity about your ideal clients so you can speak to them directly
- Uncover genuine, authentic and real messaging that resonates with them
- Differentiate yourself from competition by communicating what YOU STAND FOR, not what you sell
- Create loyal advocates and raving fans who will spend more and refer others to you
Meet our guest speaker
Jim Jubelirer is a Certified Gazelles Coach, a Certified “WHY Guy”, an executive coach in the Duke Leadership Program, and is active with RTP Capital, an angel investment group. Jim’s WHY is to Contribute and Add Value. He lives his WHY by providing growth company teams with the best practices in business and personal development. Be prepared for a quantum leap in your happiness and productivity!
About Taking Care of Business (TCB) forums
TCB is powered by the Chapel Hill-Carrboro Chamber of Commerce, SCORE Chapel Hill, and the Small Business Response. Join us monthly on the first Wednesday for education topics that give you the tools you need to succeed in your business.
Follow us on Twitter via @carolinachamber and join the conversation using hashtag #ChamberTCB
Programs and Networks
Critical Issues Series
Quarterly Policy Forums
Critical Issues
This series of quarterly forums connects Chamber members with influential guest speakers who address timely topics for Greater Chapel Hill-Carrboro and share critical insights related to the economy; economic, workforce, and community development; local elections; and policy and legislative matters that matter to the local business community.
Chapel Hill Young Professionals
Under 40 Monthly Networking
CHYP
CHYP pronounced "chip" is a group of fun professionals under 40 that meets the first Tuesday of each month for networking, professional development and community service.
Women's Networking
Quarterly Socials & Luncheons
Women's Events
Our Chamber's strong group of professional women gather quarterly for networking and learning opportunities. Sponsored by The Women of State Farm.
Ribbon Cuttings
Celebrations of New Business Openings, Anniversaries, and Milestones.
Ribbon Cuttings
Celebrations and acknowledgement of special milestones for new and existing Chamber member businesses.
Annual Signature Events
Friday, February 3, 2023
Come celebrate the successes of our business community from 2022 and get a preview of the exciting developments for 2023. This annual gathering of business and community leaders is a wonderful way to connect and get inspired for the future.