Taking Care of Business
Date and Time
Wednesday Feb 7, 2018
11:30 AM - 1:00 PM EST
11:30 a.m.-1 p.m., Wednesday, February 7
Location
Chapel Hill Public Library
Meeting Room A
100 Library Drive
Chapel Hill, NC
Fees/Admission
TCB is free to attend but registration is required. To register, click on the "Register Now" button to the top left.
Contact Information
Nicholas Johnson (919) 357-9989
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Description
Target Market: why understanding your target audience is critical to your business success
At this month's Taking Care of Business, learn what target marketing is,why it is so important to your business success, and how to define your niche. Taking Care of Business has relocated to a new venue, the Chapel Hill Public Library!
Speaker Bio: Shawn Ramsey
Shawn Ramsey is the founder of The Art of Moxie, a seasoned communication consultant and entrepreneurial empowerment coach.
Shawn Ramsey originally turned her entrepreneurial spirit into action when she founded Crossroads PR & Marketing in 2003 and led the company until 2016. During those 13 years, she and her team provided strategic marketing and public relations services to entrepreneurial companies throughout the triangle and beyond.
Today, Shawn combines her 20 years of communication experience, her strong entrepreneurial background and a unique set of coaching skills and tools to empower even more entrepreneurs. Her goal is to help entrepreneurs find their voice, tell their story, and create success personally and professionally.
Throughout her career, she not only founded and led her own company for 13 years, but also worked with and learned from hundreds of other entrepreneurs, business leaders, and communication experts.
Prior to Crossroads, she led public relations efforts at a number of technology companies including TogetherSoft ($210 million acquisition by Borland Corporation) and OpenSite Technologies ($542 million acquisition by Siebel Systems). She served as director of marketing for truePilot, an early-stage/angel investment firm, where she honed her knowledge of the venture capital process and provided strategic counsel to portfolio companies building their marketing infrastructure. On the agency side, she spent three years at Brodeur Worldwide.
Taking Care of Business is powered by the Chapel Hill-Carrboro Chamber of Commerce, SCORE Chapel Hill Durham, and the Small Business Response. Join us monthly on the first Wednesday for education topics that give you the tools you need to succeed in your business.
Follow us on Twitter via @carolinachamber and join the conversation using hashtag #ChamberTCB
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This series of quarterly forums connects Chamber members with influential guest speakers who address timely topics for Greater Chapel Hill-Carrboro and share critical insights related to the economy; economic, workforce, and community development; local elections; and policy and legislative matters that matter to the local business community.
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Friday, February 3, 2023
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